Who I Am

Creative Partner.
Brief to delivery,
one person.

11 Years · SaaS

I work with founders, SaaS teams, and marketing leads who need senior creative — without agency overhead, without layers, without handholding. One person runs the brief through to delivery.

Ritesh Kumaar — Creative Partner
01

The Work

Motion, UX, and visual strategy that makes complex products feel obvious.

11 years inside B2B SaaS and Salesforce. I turn complex software into motion-led creative that explains, converts, and looks like a real company — without agency overhead or junior handoffs.

After Effects, Figma, and AI production tools — Synthesia, Sora, KlingAI — as accelerants. Senior creative output, faster.

Creative Direction Motion & Video Product UI/UX SaaS GTM Design Campaign Design AppExchange Design AI-Augmented Production
02

Proof

Results, not just deliverables.

60%
Lead generation increase via campaign redesign
50%
Higher landing page conversion rates
38%
AppExchange install lift from listing redesign
You Made a Difference Award
Coalesce 2026, 360 Cloud. Recognised for creative impact on partner ecosystem growth
Salesforce AppExchange Specialist
Listing design, demo videos, partner co-marketing, ISV ecosystem creative across 20+ AppExchange products
11+ Years, Hands-On
Senior creative without the agency layer. I read your product before writing a single frame — which cuts revision cycles and gets you something worth showing faster.

Brands don't struggle because they lack ideas — they struggle to communicate them. That's the gap I work in.

03

How I Work

One perspective from brief to final cut.

Brief First
I read your product before touching a frame. Most revision rounds exist because the creative didn't understand the product — that's a non-issue here.
Outcome Over Output
A good-looking video that moves no metric is decoration. Every brief starts with: what should change after someone sees this?
Speed Without Losing Thought
AI tools compress production time, not creative quality. Sora, KlingAI, ElevenLabs as accelerants — the strategic layer stays human.
One Person, Full Stack
Motion, design, campaign thinking, copy direction — same person, same context. No account manager between you and the work.
04

Experience

11 years of building things that had to work.

2022 — Now
Creative Lead — AI, Motion & GTM Design
360 Degree Cloud · Salesforce Partner
AppExchange listing design, partner co-marketing, SaaS GTM campaigns, AI-augmented video. Coalesce 2026 award.
2019 — 2022
Creative Director & UX Lead
Independent — SaaS & Startup Clients
Motion, design systems, and landing pages for B2B SaaS across HR tech, RevOps, FinTech. 50%+ conversion lifts.
2016 — 2019
Motion Designer & Visual Strategist
Agency & Brand Engagements
Campaign motion, brand films, product explainers. After Effects, Cinema 4D, early AI tools.
2013 — 2016
Graphic Designer & Motion Artist
Agencies — Delhi NCR
Broadcast design, print, digital creative. Foundation in typography, composition, visual hierarchy.
Download Resume (PDF) ↗
05

Contact

Remote-first. Async-friendly. Noida / Delhi NCR.

Email info.riteshkumaar@gmail.com
Phone +91 72100 15010
LinkedIn linkedin.com/in/mrkumaar
Location Noida / Delhi NCR · India · Remote-Friendly